Understanding the power of individual purpose.
Purpose is what energizes, motivates and engages us. Just as each of us strive to imbue our lives with purpose or a reason for existing, we expect the same from the organizations for which we work. However, in today’s execution-focused, profit-driven business culture, that core “reason for being” is not always clear at an organizational level. And, even more importantly, the purpose of the business is often gravely misaligned with the purpose of the individuals that power it.
It is a larger sense of significance that provides each team member with a sense of meaning and accountability within—and for—the organization as a whole. Without this connection, a job is “just a job.” As a result, everything from selection to performance to customer experience suffers. We can do much better for our teams, leadership, and communities.
Informed by our 2012-2014 phenomenological study on the role of meaning in the nursing profession, we have proven that when human and business goals are fundamentally interwoven, purpose isn’t a “plus,” but a vital driver to a business’s sustained growth and success.